Sourcing Guide How to Import Wholesale Jewelry from China

In recent years, the total sales of China’s jewelry industry has grown at an annual rate of more than 15%, with an annual growth rate of more than 20%. Jewelry, once a luxury item, has become a must-have accessory for everyone. As a result, many fast fashion retailers are taking advantage of the demand for fashion jewellery. Selling jewellery can be a lucrative business, and many importers are exploring the Chinese wholesale market to increase its profitability. If you also plan to start a jewelry business, or if you have difficulty importing jewelry from China, this article will guide you on how to wholesale/import jewelry from China and overcome all challenges.

The guide includes:

Different types of jewelry
How to find Chinese jewelry suppliers
Where can you find Chinese jewelry manufacturers?
Product certification and testing
Jewelry packaging
Shipping fee

1. Different types of jewelry

Diamond & Gemstone
Diamond, Ruby, Sapphire, Emerald, Semi-precious, Tourmaline, etc.
White Gold Jewelry, Gold Jewelry, Platinum Jewelry, Silver Jewelry, K-Gold, Palladium Jewelry, Diamond Jewelry, Gemstone Ornaments, Mosaic Jewelry, Pearl Jewelry, Jade Jewelry, Brought home antiques, etc.
Pearl & Coral&Amber
Freshwater pearl, sea water pearl, Coral, Coral Treasure, Coral Accessory, Amber, Beeswax.
Jade, Hetian Jade, Shoushan Stone, Chicken Blood Stone, Qingtian Stone, Crystal, Xiuyan Jade, Lvsong Jade.
Mineral and Gemstones
Gemstones, Minerals and Fossils
Fashion Accessories
Arts & Crafts
Arts and Crafts, Mahogany Furniture, Work of Art and Collections

2. How to find Chinese jewelry suppliers

Finding Chinese jewelry suppliers on the Internet is easy. However, you can also choose to visit China and explore your options. Most importers initially choose to find jewellery suppliers on the Internet because their business is small and the expenses incurred by the trip to China can be used to purchase inventory.
However, if you go directly to China to find a jewelry supplier, you can check the product yourself and choose the style and quality you want. It is up to you to decide the best way to find the jewelry that suits your requirements and business.

2.1. Where can you Look for Chinese jewelry suppliers

There are many wholesale jewellery markets in China, but most are small. Most jewelry suppliers are concentrated in the Guangzhou market and the Zhejiang market. Both markets have different characteristics. Therefore, you first need to understand the differences between the two markets and then determine the best place to buy jewelry based on your business needs. Read on to learn more about the Guangzhou and Zhejiang markets.

Guangzhou market

We recently helped our customers to buy jewelry from the Guangzhou wholesale market. The jewelry supplier is located in the Panyu wholesale market in southern Guangzhou.

The minimum order quantity of Panyu jewelry suppliers is relatively high, usually around 600-1000. So, if you want to buy a lot of jewelry, I highly recommend you go to the Panyu market.

There are many price levels of jewelry depending on the material, style and quality of the jewelry you choose.
If you plan to customize your jewelry by adding a logo to your jewelry or printing some pictures on a jewelry frame, the suppliers in the Guangzhou market can meet your needs. Usually, if you want to add a monochrome logo, the price of the jewelry will increase by $0.03 each, and on the frame, you must pay $0.07 each.

Jewelry in the Guangzhou wholesale market is mainly used for export. There are all kinds of fashion styles, so you will have a lot of them in the Guangzhou market.

   Zhejiang market

There are many jewelry wholesale markets in Zhejiang, such as the Zhuji Pearl Market. But the jewelry wholesale market here is different from the Guangzhou market.

Zhuji Pearl Market
The minimum order quantity for jewelry suppliers in Zhejiang market is generally small and small orders, even 10-30 are acceptable. At the same time, the price of jewelry is lower than that of the Guangzhou market.

If you buy clothing or electronics in the Guangzhou market (here is a guide to importing electronic products from China), then I suggest you explore the jewelry market in Guangzhou. In addition, if you order a small order, then Zhejiang is the best choice for you because MOQ is lower. You can explore some retail and wholesale markets such as Guangzhou Market and Zhuji Pearl Market.

If you are concerned about the quality of the jewelry in these markets, then it will depend entirely on the level of jewelry you want and where your manufacturer comes from. Generally, the average quality of jewelry varies depending on the area in which it is manufactured. We will discuss this topic in detail in the next chapter.

Online network search for Chinese jewelry suppliers

You can travel to Alibaba, Dhgate, Globalsource or Made in China to find reliable jewelry suppliers. But most of the suppliers on these platforms are not manufacturers/factories. Usually, their order quantity is very low, but at the same time, their price is higher. In addition, they may not be able to meet your customization requirements.

It is difficult to find Chinese jewellery manufacturers online, mainly because these manufacturers are not good at online marketing, they mainly sell products through trading companies. If you plan for the next bigger order and the supplier on the above website does not meet your requirements, the best way is to find an agent that you can connect to the manufacturer and purchase the product according to your requirements. Purchasing agents can quickly help you find several excellent factories in China for you to choose according to your needs.

C. Jewelry exhibition
In addition to visiting China’s wholesale markets and online search providers, you can also go to the China Expo to find reliable wholesale jewelry suppliers. I have listed some Chinese jewelry exhibitions below for your reference:

Canton Fair, stage 

Address: No. 382, Yuejiang Middle Road, Haizhu District, Guangzhou

Guangzhou International Jewelry Show

Address: Guangzhou Poly World Trade Expo Center (Caizhou Station C / D Exit)

If you plan to import jewelry from China, any of the above three methods of finding a supplier will definitely help you. However, if you are coming to China for the first time or are unfamiliar with the Chinese wholesale market, I strongly recommend that you find a reliable purchasing agent to take you to the wholesale market or jewelry exhibition to find suppliers.

(You can read more about how the purchasing agent can help you here.)

3. Where  can you find Chinese jewelry manufacturers in China?

When buying jewelry from China, please pay attention to the location of the manufacturer you are dealing with. Depending on the manufacturer’s location, the quality and price of the jewelry will vary greatly.

Chinese jewelry factories are mainly concentrated in Guangzhou, Shenzhen and Zhuji. Guangzhou Panyu, Guangzhou Hualin, Guangzhou Liwan, Shenzhen Shuibei have gold jewelry wholesale, large factories will set up showroom counters at the wholesale base. So, I suggest you find a jewelry supplier in these places. It is best to bring a purchasing agent or Chinese translator to easily communicate and negotiate with the supplier.

Guangzhou Panyu

Panyu is one of the largest jewelry manufacturing plants. Most jewelry manufacturers gather in Shiqiao Town. Here, most factories mainly produce jewelry, but in Shenzhen, some jewelry manufacturers may also be found. However, jewelry manufacturers are not very professional because they have only recently developed.

In Guangzhou, more jewelry manufacturers produce metal and gemstone jewelry. Therefore, if you mainly buy metal and gemstone jewelry, you can find a jewelry factory in Guangzhou. The price of jewelry here will be lower. Of course, the quality of jewelry will be better than that of Zhejiang jewelry.

70% to 80% of the jewelry made in Guangzhou is exported to countries around the world. Therefore, the quality of the jewelry produced here can meet the needs of most importing countries. But if you want low-end jewelry, we recommend that you explore Zhejiang.

C. Shenzhen
The jewelry factory in Shenzhen is mainly concentrated in Shenzhen Shuibei. There are 4-6 large factories with hundreds of employees and more than a dozen factories with about 1,000 employees. Most of them are small and medium-sized factories with 50-100 people. Many jewellery companies in Hong Kong or abroad are also processing in large factories in Shenzhen.

Shenzhen produces high-end jewellery, mainly metal jewellery, with only a small portion of gemstone jewelry. Of course, compared to manufacturers in other places, Shenzhen jewelry is the most expensive. If quality is your top priority and you need some customization, then Shenzhen will be the ideal choice.

Please note that Shenzhen is a good choice for large purchases. But if you only plan to buy a small amount of jewelry, then it is best to go to Guangzhou.

Zhuji, Zhejiang
Zhejiang Zhuji is one of the largest jewelry manufacturers in China, mainly producing pearls. There are many conventional jewelry factories in Zhejiang, but most of the jewelry manufacturers are privately owned small factories. These small jewelry factories produce more pearl jewelry than metal jewelry.

The price of jewelry produced in Zhejiang is relatively low. But unlike Guangzhou, Zhejiang does not focus on producing jewelry. Therefore, the quality of Zhejiang jewelry may not be better than Guangzhou. Regarding the price, the price in Guangzhou will be higher than that in Zhejiang. We did some research and found that most of the pearl jewelry in the European and American markets is produced in Zhejiang.

So, if you buy a lot of jewelry, or if you mainly want pearl jewelry, you can find a jewelry manufacturer in Zhejiang.

4. Product certification and testing

Jewelry is a valuable product. Therefore, you must obtain relevant certifications and tests to import jewelry from China to your country. Often, your jewelry supplier does not understand this and cannot provide you with these certifications. The certificates required to export to different countries are different. .

In my experience, it is best to find a freight forwarder or a Chinese purchasing agent in your country to help you comply with regulations. They will know which certificates are required for your product to be shipped and cleared. They will help you with all the problems encountered during customs clearance and transportation.

5. Jewelry packaging

Packaging is an important aspect of every product purchase, especially if the product is as fragile as glass. However, many jewelry manufacturers do not offer separate packaging. So if you want a different jewelry package, you will have to look for a packaging supplier.

There are two types of jewelry packaging: jewelry boxes and jewelry bags. Common jewelry boxes are made of plastic, paper, metal, leather or EVA. Jewelry bags are mainly made of cloth or leather.

The price of jewelry boxes and jewelry bags varies greatly depending on the material.

6. Jewelry shipping costs

The packaging of finished jewelry in the factory is generally: 1pcs/opp bag; 20 bags/box; 25 boxes (500)/carton. The size of boxes and cartons may vary from factory to factory. Some factories offer 600pcs/carton; others offer 400pcs/carton. For a better explanation, I will take the example of my customer who helped to buy jewelry.

Jewelry packaging
Typically, 500 pcs of jewelry is about 10 kg and has a volume of about 0.05 CBM. Table 1 below can help you calculate the cost of shipping jewelry to different countries by courier. Table 2 will provide you with all the price of the transport LCL (less than the container load).

Table 1: Courier costs
 US Western Europe Central Europe Africa South America Middle East
Express price (USD / kg) 5.4 US dollars 7.8 US dollars 7.8 US dollars 21.5 US dollars 17.3 US dollars 6.9 US dollars
Express price (USD / unit) 0.17 US dollars 0.25 US dollars 0.25 US dollars 0.69 US dollars 0.55 US dollars 0.22 US dollars

Table 2: Transport LCL prices
 United States Europe South America Africa South Asia
Shipping fee (US $ / CBM) $ 250- $ 330 $ 300- $ 350 $ 300- $ 400 $ 300- $ 400 $ 100- $ 200
Shipping fee (USD/unit) $ 0.04- $ 0.05 $ 0.048- $ 0.056 $ 0.048- $ 0.064 $ 0.048- $ 0.064 $ 0.016- $ 0.032
Now you can start!
I hope this comprehensive guide will help you easily import jewelry from China.

If you have any questions or concerns after reading this article, please leave a comment and let me know your question. I will try my best to answer all your questions and solve your problem.

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